Thursday, November 27, 2008

Brazilian Tourism - Social and Environmental Impacts

Brazilian Tourism - Social and Environmental Impacts

Brazil’s potential for leisure and tourism based, among other factors, on its magnificent landscapes, pleasant climates, and rich biodiversity, has only recently begun to develop destinations for international travelers and domestic holidaymakers.

Though tourism has ample scope for expansion in Brazil, to a great extent the prospects of this sector are dependent upon water resources, and many of its activities could be severely jeopardized by damage to the quality and quantity of these resources.

As the Brazilian people become increasingly aware of environmental issues, eco-tourism particularly has gained ground, as well as fishing trips, and travel reflecting rising interest in scientific and technological themes. In this specialized travel and tourism segment, Brazil is host to increasing numbers of foreign visitors, attracted mainly to unique areas such as the Pantanal wetlands and Amazonia.

However, this type of tourism requires special attention, in view of its potential impacts on the environment and local communities. This requires policies that foster activities aimed at promoting sustainable social and environmental practices.

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Friday, November 21, 2008

State of Ceará: Investment Opportunities

State of Ceará: Investment Opportunities - The CRAJUBAR region of Cariri (Crato, Juazeiro and Barbalha) has significant economic development potential. In the Cariri region, tourism and manufacturing industries, such as footwear, have been major drivers of private investment.

Tourism in the region encompasses a variety of activities ranging from religious to scientific, cultural, ecological and commercial. Most tourists come for religious reasons, to celebrate the legacy of Father Cicero, an influential Catholic priest who resided in Juazeiro do Norte during the late 19th century and early 20th century.

Major events in honor of Father Cicero take place throughout the year in Juazeiro and the city hosts nearly 1,800,000 pilgrims each year, mainly from the Northeastern region. Most of the jobs in Juazeiro are tourism-related (restaurants, commerce, handcrafts, lodging) and a large portion of them informal. Other municipalities in the Cariri region also have significant potential for tourism, as the region holds an extensive fossil basin which, under UNESCO’s auspices, is lending to the creation of the first geopark in the Americas. Given its peculiar nature, rich culture, emerging commerce and geographic location, Cariri region has become one of the preferred sites for tourism business events.

Finally, the shoe industry in Cariri ranks as third largest in Brazil, is responsible for nearly 8,000 jobs and approximately 40% of shoe firms located in Ceará. Small and medium firms prevail, however, with a corresponding lack of skilled labor, innovation capacity, technical knowledge and market information. With heightened global competitive pressure in this sector, it is critical that the sector be upgraded in terms of design, technology, skills, marketing and other innovations.

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Sunday, November 9, 2008

Brazilian flavors: Bahia

Brazilian flavors: Bahia
by Ericivaldo Veiga

The city of Salvador was founded to meet the expanding needs of the Portuguese mercantile system and to serve as the capital of Brazil for over two centuries. The city became the most important trading post in the colony. Single-culture agriculture, especially with sugarcane in the Brazilian Northeast or mineral extraction, formed significant cycles in the exploitation of the resources of the lands that had been discovered. This type of appropriation was based on slave labor brought by the thousands from several African regions. There was a time when the city’s black population was larger than that of white people formed by the economic elites, the clergy, administrators and poor white people. Although trading activities with Portugal were centered in Salvador and the Recôncavo, he colonialist venture also penetrated the hot and humid regions of the south as well as the vast region known as the Hinterland, which is characterized by the presence of caatingas, meadows, mountains, and valleys.

With a heterogeneous geographic and cultural development, the hinterland is less populated and still stigmatized by constant droughts. The anthropologist and essay writer Antônio Risério, who is also an observer of contemporary life in Salvador, believes that the transfer of the colonial capital to Rio de Janeiro, which was motivated by political and economic factors, led the city to isolation and to the development of an ethnically diversified population.

It is no longer a secret the fact that the cuisine of Bahia is diversified and that researchers complain about the prevailing interest for the cuisine of the capital and the Recôncavo, which is predominantly marked by dishes of African origin or dishes containing palm oil. During the 20th Cultural Meeting of Laranjeiras, held in the state of Sergipe, in the mid-1990s, the Bahia-born folklore researcher Hildegardes Vianna, in her “Breve Notícia da Alimentação na Bahia” complains about the lack of research “on the State’s hinterland and southern cuisine”. She tries to fill in the gap by presenting a short list of seafood dishes found in the cuisine of the southern region of Bahia bathed by the Atlantic Ocean: crab and fish dishes, and westwards, in the border with the State of Minas Gerais, meat and seafood dishes from the East Coast. The typical cuisine of the hinterland of Bahia, in turn, is presented by Vianna as being sober and a reflex of the poverty environment. In the basin of the São Francisco river, the daily cuisine is marked by the presence of manioc root flour and goat meat, fresh beans and manioc mush, in which the flour is scalded in milk, meat or fish broth.

The engineer and professor at the Engineering School of the Federal University of Bahia, Guilherme Radel has recently written the recipe book entitled “A Cozinha sertaneja da Bahia”. The book reveals secrets of the hinterland cuisine and shows its evolution. In the introduction, Radel’s hinterland cuisine is refined both in the technique and in the ingredients, although they can all be found in the region. The author helps to reveal the secret of the new flavors and confirms the lack of dissemination of other Bahia dishes as well as the dictatorship of the palm oil. According to the author “The hinterland cuisine spreads throughout Bahia and its presence is weaker exactly where the presence of the Afro-Bahia and Indigenous cuisines is stronger: in Salvador, in the Recôncavo, and on the shore. In the interior of Bahia, people eat basically the dishes that are typical of hinterland cookery: beans; different types of sun-dried meat dishes; sautéed, stewed, and roasted goat, lamb and pork; meninico; goat or mutton haggis; pork giblets; sautéed and stewed chicken; milk mush; mush made of corn meal; pumpkin purée; cassava; pumpkin; maxixe (a type of gherkin); fresh beans cooked in butter; golden-fried manioc meal; and a dish made of goat and golden-fried manioc meal. Such is the structure of hinterland cookery, which is undoubtedly the main contribution to the cuisine of Bahia.

However, this very important aspect is not fairly disseminated, thereby allowing the Afro-Bahia cuisine to make up the so-called cuisine of Bahia, as if the African people had been the only ones to contribute to its development.

In the set of recipes recorded by the author there are 362 different dishes made of goat, lamb, pork, beef, poultry, eggs, fish, and game.

The secrets of religion are one of the elements responsible for the frequent use of the much-criticized palm oil in hinterland cookery. The religious syncretism of African origin extends, so to speak, to hinterland cookery during the Passion Week. Radel records 14 dishes containing palm oil in hinterland cookery, which are included in the category of food for occasions of “fasting and rules”.

The fixation of researchers with the Bahia cuisine of African origin might be explained by historical reasons. Something similar occurs with the candomblé brought to Bahia by the Yoruba people to the detriment of the candomblé of Bantu origin, among other groups of African matrices.

Particularly in Bahia, where the presence of certain African groups could not be matched by any other Brazilian region, cookery has been strongly influenced by this interaction process that made up the Brazilian society. The strong presence, especially of spices such as the palm oil, has contributed to the development of the cooking system of the Bahia cuisine. In his text entitled “Dietas Africanas”, the anthropologist Vivaldo da Costa Lima expressed the methodological lines to understand the Afro-Bahia cuisine, which has been mistakenly disseminated as a homogeneous cooking system. According to Costa Lima, the cuisine of Bahia is “The cuisine of a whole geographic sub-region of Bahia known as “Recôncavo”. The cuisine that developed in the region – the Bahia cuisine – is also popularly known as oil food, in an allusion to the palm oil, which is extracted from the pulp of the fruit of the Elaesis Guineensis palm tree.

Different types of pepper are “another constant ingredient in Bahia cookery”, especially the Capsicum pepper, of the solanaceous family.

In his book entitled “A Bahia do Século XVIII”, Luís dos Santos Vilhena, a Greek professor who lived in Bahia late in the 18th century, offers us a menu of African dishes sold in the streets of Salvador which, in Vilhena’s view as a foreigner are “despicable and insignificant”:

“It is impossible not to notice eight, ten, and even more black men and women coming out of the wealthier houses in this city, where major negotiations and deals are made, to sell in the streets the most insignificant and despicable things, such as different sorts of delicacies like calf’s foot, carurus, vatapás, mingaus (porridge), pamonha, canjica, i.e., corn mush, acaçá (corn meal and rice flour mush), acarajé, ubobó, coconut rice, coconut beans, angu (mush made of corn meal), and the most shocking thing: dirty water mixed with honey and other ingredients known as aloá, which black people drink as lemonade.”

The menu presented by Vilhena reveals trends of a hybrid – although already Brazilian – Bahia cuisine. These trends will be expressed mainly among folklore researchers of regional-oriented mind and sociologists.

In “Arte Culinária na Bahia” published late in the 1920s, Manoel Querino expresses interest in the “customs and habits of each region”; he introduces Bahia cookery as a hybrid cuisine in “the ethnical development of Brazil”.

In the end of the 1930s, Sodré Vianna retired to a voodoo center to copy 50 recipes of Bahia cookery, which he later on published in his Xangô Journal. The same author, in the text entitled “Sauces of Bahia”, published in the Anthology of Food in Brazil and organized by Luís da Câmara Cascudo, emphasizes the preference of the people of Bahia for sauces especially prepared with red pepper. In the same anthology, writer J. M. Cardoso de Oliveira describes a dinner served in Bahia in 1889. A history of passion filled with moquecas (broiled fish), efó (vegetable paste with dried shrimp, palm oil, red pepper and other spices), acarajé, abará (dish made with beans, pepper and palm oil, and rolled in banana leaves), acaçá (corn meal and rice four mush)... Food is as much an element of the house as its windows and residents. As Cardoso de Oliveira wrote in his aforementioned book:

“On the window sills there was a line of bowls of sweets. On the table, bowls of beaten eggs and dough, and nutmeg and sugar clove packets lined up. In the corner, Inacinha, although nauseated, prepared the sponge cake, the coconut pudding, the manuês (variety of corn cake made with honey); in the kitchen the girls prepared the caruru made of okra and leaves, sifted the flour for the vatapá, cleaned the shrimps for the efó. In the grocery stores on the same street, African women would provide the abará, the acarajés and the aberéns (baked cakes made of corn, sugar and water, and rolled in banana leaves). D. Eugênia was in charge of making the cassava cupcakes, the small milk acaçás, and her two specialties: coconut and cheese cupcakes and smoked bacon. But she interfered everywhere, tasting something here, adding butter there”.

It is in the book entitled “História da Alimentação no Brasil” that Câmara Cascudo gives us one of the most complete descriptions of Brazilian cookery. He describes in detail the menu of cooking techniques and the sociological aspects of the Brazilian cuisine. Although he ate vatapá and caruru in Salvador, at some of his colleagues’ from the medicine course, in 1918, he restricts these dishes, in sociological terms, to the popular scope.

Sociologist Gilberto Freyre visited Bahia in the 1930s and was impressed with the politeness and the cuisine of the people of Bahia, as he wrote in the foreword of his “Casa Grande e Senzala”. Freyre, who was Franz Boas’ student at Columbia University, praised the sweets and cakes prepared in the Brazilian northeast, as recorded in the book entitled “Açúcar”. It is a sociology of sweets, whose first edition dates back to 1939.

The books by folklore writers Hildegardes Vianna and Darwin Brandão, which have the same name - “A cozinha baiana” – describe the Afro-Bahia cuisine of Salvador and the Recôncavo.

Roger Bastide, a French sociologist, was particularly interested in palm oil dishes within the context of the candomblé.

Costa Lima describes this cuisine in its religious context and in the observation of its dynamics in the secular context, as seen in the text entitled “Etnocenologia – e etnoculinária – do acarajé”. The author of this article studied the Bahia cuisine of African origin through a methodological approach that adopts the perspective of the Training Restaurant of Bahia cookery of the National Service of Commercial Apprenticeship (SENAC).

The institution developed a six-month cooking course on Bahia dishes aimed at the hotel-tourism market. The course reflects the vicissitudes of its organization and of the professional market in times of globalization.

The dissemination of popular culture, particularly of the Bahia cuisine of African origin, which has been transformed into icons through delicacies such as the acarajé, the abará, the vatapá, the caruru and the shrimp bobó has contributed to the development of important supramaterial conditions in the rationalization of tourism: an image that defines Bahia as a special and unique place for its cuisine and the happiness of its people reinforce these conditions. Writers and artists from Bahia are the most important disseminators of this image that was built in the historical and cultural process of the daily lives of the people of Bahia. The mid-19th century is the time limit when the image of Bahia as the land that nourishes traditions was established. Salvador, the state capital, is still proud of its status as the “queen of the Atlantic”, which has been consolidated by its commercial position in relation to the Southern Atlantic Ocean: “Europe, France and Bahia” is an expression of the Brazilian folklore, which was probably coined in the 19th century and reveals the status of Bahia. An analogy translated as something like Paris in relation to Europe, and Bahia (Salvador or the city of Bahia) in relation to the New World (America).

The secrets of the flavors of Bahia also imply observing the movement of tradition and modernity. As a result, we witness the emergence of new cooks and the gastronomic and occupational reinvention of the cuisine of Bahia. Many cooks like D. Flor, a character in Jorge Amado’s novel “D. Flor e seus dois maridos” (D. Flor and her two husbands), a book in which palm oil dishes color the pages of the book golden yellow. Cooks like Dadá, Alaíde, Dinha and Cira – all of whom are heirs of the guardians of the practical know-how of the cuisine of Bahia, old cooks of centuries-old families or of the candomblé centers of Bahia. But they also preserve tradition by including the new and welcoming reinvention.

On the other hand, the Bahia cuisine of African origin is being used by NGOs and community institutions such as African groups during carnival as a pedagogic element to bring education, self-esteem, and citizenship especially to youths of African origin; black organizations with strong mobilization power set up cooking festivals to entertain and preserve the memory and identity of the cuisine of Bahia.

The African cuisine of Bahia therefore fulfills its political role and wants more than just reproducing the biological existence of its fans. The food, although aimed at consumption, preserves and renews the memory kept in taste, in the sound of boiling palm oil, in the piquancy of the red pepper, in the crispness of the acarajé. These secrets and flavors are revealed to help strengthen and renew humanity.

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Monday, November 3, 2008

State of Sergipe: a great place also to invest

State of Sergipe: a great place also to invest

With a privileged geographic localization, in the central axle of the main markets of the Northeast region, Sergipe is the smallest Brazilian state territorially speaking, but it is the best well structured among its neighbor states of the Northeast region.

Sergipe has the major GIP per capta of its region and it is a regional center in ascension, with its beautiful beaches, modern services, security and free of the stress of big metropolises.

The state is rich in mineral resources. It has a modern and diversified industrial park. It is a mark in the agro business, in the tourism, in the culture of shrimps and similar ones, in the energetic sector, in the civil and naval construction, in the area of technology, in the health sector. Aracaju has the second major income per capita among the northeast capitals and in the interior, the main cities are growing and becoming developed. Besides that, Sergipe is the land of a hard working people who is ready to build a great state, with opportunities for all.

Set on a privileged location, in the middle of the Brazilian coast, Sergipe concentrates in it’s little less than 22 thousand square km a landscape and cultural diversity that impress visitors, converting itself into an opportunity, an ideal place for travel business.

There are more than 163km beaches, without natural obstacles, warm water surrounded by dunes and cut by six river mouths, which generates an excellent option for leisure travel.

Aracaju, a port of entry to get to know Sergipe, has shown a vocation for events tourism, relying on a center of conventions and auditoriums. Its beautiful beaches and modern Atalaia coast, one of he city’s main postcards, is 6km long and is at 9km from the city center, being one of the most beautiful and equipped coasts of Brazil, fully prepared for tourism, leisure and entertainment. It has special lighting for night baths, multisports blocks and a complex of bars and restaurants. It is one of the main concentration points of the night of Sergipe.

New hotels and resorts are being built, competing to strengthen the potential in this segment. A planned city, endowed with an airport with capacity to receive international charter flights is also a center of services and leisure.

The northern coast stands out for its ecotourism. It contains one of the first bases of the Tamar Project (preservation of marine tortoises) and the Biological Reserve of Santa Isabel, but the northeast region of Pantanal also deserves emphasis and, culminating all the beauties is the mouth of the São Francisco River.

One of the greatest attractions of Sergipe is the region of Xingó, which has the 5th largest navigable canyon in the world, archaeological sites and places where outlaws walked, fought and dies, including Lampiao and Maria Bonita (two important figures of Brazilian history). The Caatinga (stunted spare forest region in Brazil’s northeast), the canyon, the Grotto of Angico, scenario of Lampiao’s last combat, are an invitation to adventure, history and entertainment.

The first tourist-real estate complexes begin to be built in Sergipe, especially directed to the second residence of foreigners.

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